It’s difficult to keep anyone’s attention for more than a few seconds.
Social media is especially distracting with news feeds and notifications on multiple platforms. For your business to prosper, you need to find special ways to connect with consumers and encourage them to take action through marketing.
“The motivations that lead people to action are the same online and offline,” said Rachel Clemens, CMO of Mighty Citizen. “Great storytelling moves people, no matter the media. Clear branding, delightful design and easy-to-use technology drive people to action, whether that’s via a website, online ad, TV commercial or even in a face-to-face meeting.”
Leveraging psychology as a marketing tactic is a great way to get your brand noticed among millions of possible distractions. If you learn what is most engaging to buyers and when they are most likely to make a purchase, you can channel that knowledge to attract potential customers. Here are four tips on using psychology to improve your marketing strategy.
1. Provide context
When your customers shop online, you want them to still have an “in-store” experience. Rather than just offering a product or service as is, provide additional information to personalize customer experience.
“When making decisions, people love context,” said Clemens. “They want to know what other people are doing, and they tend to opt for the same.”
Organize your products by price and relevance, or based on the customer’s purchasing history. Tell your customers which products are most popular so feel more confident in their selections.
2. Use default checking
During checkout, many companies experiment with default checking, which automatically selects an option for the consumer. Examples are opting to pay extra for two-day shipping or subscribe to the company’s email list.
“When an option is pre-selected by default, people are far more likely to accept it,” Clemens told Business News Daily. “In turn, organizations make more money and grow their email lists quicker.”
However, she noted, be considerate of your customers. If you’re selecting these options at their expense, they’ll likely notice and lose respect for your company.
“Making your users feel duped is a sure way to turn them away,” Clemens said.
Read more: https://www.businessnewsdaily.com/10607-psychology-marketing-strategy.html