With more than 2 billion active users, Facebook is a cheap and effective way to market your business. Using Facebook for business purposes is sometimes difficult, because its rules and algorithms can make it hard to ensure your followers see your posts.
However, Facebook is one of the best tools for targeting a specific audience through paid campaigns. Facebook knows a lot about its users (more so than we ever thought), and it uses this information to your advantage when you purchase ads.
Here are the basic features of a Facebook brand page and how to use them to your advantage.
Creating your page
Creating a business page is mostly straightforward: Facebook guides you through the steps, and you can always visit the help center for assistance if needed. Keep in mind that to create a business page, you need to have an existing personal account on Facebook.
Beyond the basic general information required by Facebook (name, username and business category), be sure to include as many details as you can about your business, such as your contact information, website, social accounts, default and cover photos, “about” section, hours, and location so your customers know they’ve come to the right page.
Editor’s note: Looking for information on social media management services for your business? Use the questionnaire below, and get quickly connected to our vendor partners to learn more about a customized strategy and pricing for your business:
These are some other important features to pay attention to on your business’s Facebook page:
You can add a call-to-action button to the top of your page to encourage visitors to interact. Things you can have customers do include get in touch, shop, sign up, or download an app or game. Facebook recently rolled out some new call-to-action options to give you a wider selection of buttons to display for your page visitors.
On the left-hand side of your page, you can add a link for reviews. Here, customers can leave a star rating and write a review on your business. Reviews and ratings show up at the top of your page. These reviews help verify your business and make it easy for satisfied customers to recommend your product.
The community page is where posts, photos and videos from customers show up. Customers can also check in to your store here. This page is a great area for your audience to interact and learn more about your company.
The messages option at the top of your page takes you to an inbox with messages from your audience. This is similar to the regular chat feature on Facebook, but it lets you respond as your business. Keep in mind that your page messages don’t come through on the Facebook Messenger app; you must download the Facebook Page app (iOS, Android) to receive these messages on mobile devices.
Facebook Messenger is an important customer service tool, and customers expect you to use it. In fact, Facebook tracks the response rates and times of brand pages so customers know how quickly they can expect an answer. As your business grows, however, it may get more difficult to keep up with the volume of incoming messages.
Messenger has several new tools and updates that make it easier for brands to engage with customers on the platform, including Natural Language Processing for Messenger chatbots. It’s also easier and more attractive for consumers to use, especially if they are making purchases. When purchasing via Facebook, customers can now use Payments on Messenger for a one-step checkout process.
Read more: https://www.businessnewsdaily.com/7761-facebook-business-guide.html