Best Data Visualization Tools for Startups


    Visual representations of your data have several important uses. Charts, graphs, maps and infographics can be helpful to inform others and highlight the significance of your findings. They can serve as quick references for further research. A well-designed infographic can be used for marketing purposes as well. Being able to interpret your relevant data to those who aren’t in the know but still hold the keys to your startup’s success is critical. When pitching your business to potential investors, you’ll need to clearly convey projections, trends and other data.

    Fortunately, there are several solutions to translate your data into professional-looking graphics you can add to presentations, business plans and marketing materials without necessarily hiring a graphic artist. These programs can help you sort through mountains of data to better understand your findings. They range from basic and affordable to comprehensive and high-end.


    Tableau is one of the most popular and sophisticated analytics and data visualization tools on the market. It can integrate dozens of data sources and compile them into customizable and interactive visualizations. When you’re dealing with big data, the platform helps you structure your analytics and sort through the clutter to what’s most relevant. It integrates with the most popular forms of data sources, including SQL Server, Excel, Google Analytics and Salesforce. With display options such as heatmaps and scatter plots, you can make your data interactive and shareable throughout your organization for collaboration. Tableau is a complex program, but the website features a comprehensive knowledgebase and guide, filled with help and tips on creating impressive visualizations.

    Tableau is available on desktop in both personal and professional editions, priced at $35 to $70 per month per user. A server version for both on-premise and public cloud is available for $35 per month per user, and a cloud-hosted version with 100GB of storage called Tableau Online is available for $45 per month per user.


    Plotly is an open-source solution for customizing your data visualization process. The paid version of the platform, which is available for both cloud and on-premise use, has an interface for crafting data visualizations, dashboards and reports without coding. However, for developers familiar with JavaScript or Python, there are free, open-source versions in which you can program your own libraries for use on the platform and share them. This platform is best suited for data scientists who want absolute control over their data interpretation, down to the back end of the program. There’s a feed that displays the charts and visualizations of other programmers to give you ideas, as well as an extensive knowledgebase filled with tutorials for specific types of visualization.

    The cloud version of the platform starts at $59 per user per year. The on-premise version starts at $9,960 per year. Plotly also offers consulting to analyze your data needs and help you get the most out of the platform.

    ArcGIS Online

    ArcGIS is an advanced geographic information system with numerous applications, including data visualization with geographic parameters. You can create interactive and visually impressive maps with your compiled data. It lets you craft heatmaps, location-based analytical models, interactive maps with pop-up windows and even 3D renderings of maps. ArcGIS includes hundreds of ready-to-use base maps of the entire world that include topographic information, borders, boundaries and street maps, which you add layers to and customize with your own data. ArcGIS Online is cloud-based and customizable with dozens of add-on applications.

    Contributor accounts for ArcGIS Online, which allow you to create and customize maps, are $42 per user per month. You can add viewer accounts, which allow users to access the interface just to view maps created by your organization, for $9 per user per month.

    Google Charts

    This is a free tool offered by Google for developers and data scientists to create their own charts, graphs and other visuals with their data. Graphics made with Google Charts are interactive and dynamic, based on HTML5 so you can embed these visuals into your website. This solution is recommended for users who are familiar with HTML and JavaScript, but it is accessible to beginners. Google provides a massive guide with references and templates for creating specific types of visuals and how to implement different data sets. This is a tool for creating basic visuals, but you can still create visually impressive and complex visuals with it depending on your programming skills.

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