LinkedIn is one of the best networking tools for business owners and job seekers. Using a LinkedIn business page, you can attract top talent, position yourself as a thought leader in your industry, and promote your products or services.
Here are the basic features of a LinkedIn company page and how to use LinkedIn to your business’s advantage.
Create a LinkedIn Company page
A company page helps potential customers learn about your business, brand, products, services and job opportunities. To create a LinkedIn company page, you’ll need a personal LinkedIn account and a verified email address.
LinkedIn guides you through the steps of creating a company page, and if you have questions, you can always visit LinkedIn’s help page. Once you’ve created your page, you can start editing it.
LinkedIn requires you to include a company description, which needs to be between 250 and 2,000 characters, including spaces. Your description should include information about your business, such as what products and services you offer, your company’s history and mission.
After crafting the perfect company description, fill in other company details, such as your website, where you are headquartered, company type, company size and your company’s specialties. Be sure to upload your company logo and cover image before hitting Publish.
Share your login information with another employee in case you lose access to the page or leave the company. You should also let other employees know the page is active so they can edit their position on their personal account and add the company page.
Create a career page
Finding an employee who fits with your company culture and has the right skill set is a tough task for business of all sizes. A career page on LinkedIn allows companies to tell their story, find the best talent and measure the impact of their goals.
The Life tab gives job seekers an inside look at the company’s culture. This tab allows you to showcase long-form written posts from employees, photo galleries, company leaders, company insights and videos. You can even create multiple versions of the Life tab to target different audiences. For example, you might want to tell a different story to a marketing candidate than an IT candidate.
The Jobs tab shows job openings, job recommendations and employee insights. Through the career page, job candidates will be able to assess whether they are a good fit for your company before they apply.
Join and create LinkedIn groups
Once you create a company and career page, it’s time to promote your business on LinkedIn.
One of the best ways to do this is by creating a LinkedIn group connected to your company page, said Taylor Kincaid, social media director at Online Optimism.
“A LinkedIn group is a great place to build an engaged community surrounding your business and to grow your online community,” said Kincaid.
Read more: https://www.businessnewsdaily.com/10376-linkedin-for-business.html