Have you ever wondered why some content goes viral with the intensity of a doomsday plague while others struggle to find an audience even among friends and family? The solution to creating viral content is easier than you may think.
Follow these four tips make the most of your social media posts.
1. Play Captain Hook
Do you remember the writing lessons you were taught in school? Throughout the course of your academic career, you were likely required to write a few hundred essays. For each of those essays, your teacher emphasized the importance of the introduction, body and conclusion.
For the purposes of creating potentially viral content, we will focus on the introduction. After all, before a social media post gets attention, the story linked to it must grab eyeballs.
Part of the introduction is the title, or headline. This is your only chance to garner readers’ interest. With an essay, you have the first paragraph to create the hook to generate further interest in reading your article.
However, writing for an online audience is significantly more difficult than writing for your high school English teacher. You must succinctly restate elements from the introductory paragraph, including the hook and thesis statement, into the title if you want people to pay attention to your post.
2. Create content worth sharing
Once you have viewers’ attention, it is time to give them a reason to share the content with their friends and followers. What does that look like? It looks like raw emotion.
When people are moved emotionally, they are more likely to share that information with the people around them. Whether you’ve made them angry, excited, sad or joyful is not nearly as important as the fact that you made them feel something.
The online sphere is inundated with pointless cat videos that go viral, because when people watch them, they feel something – a moment of levity in a chaotic world, a connection to a beloved pet or simply the opportunity to laugh. The video of a cat preparing to pounce is not life altering, profound or remotely important, but it evokes feeling.
If you want your content to go viral, find a way to evoke deep feelings from your audience.
3. Remember, a picture is worth a thousand words
If this seems like a cliche, remember, cliches gain their status by being fundamentally true. According to recent research, infographics are the most frequently shared type of content. In part, this is due to the nature of the content, which makes complex topics easier to grasp quickly. This has enormous value in a world like ours which has an ever-increasing amount of online content.
Of course, infographics aren’t the only way to garner viral exposure and acclaim. For example, Oreo flipped the switch on a power outage to make their tweet a Superbowl touchdown. It had nothing to do with an elaborate graphics coup or strategic planning. It was the timeliness of the tweet and the way so many people instantly related to the message that caused it to go viral … that and a delicious image with a powerful tagline.
If a static image is worth a thousand words, can you imagine the worth of video? Online video has exploded in recent years, and many industry insiders recommend posting video content across social media channels to boost engagement and increase the odds of content going viral.
Read more: https://www.businessnewsdaily.com/6471-going-viral-social-media-tips.html