Small Business Saturday on Track for Big Sales


For outdoor clothing and accessory shop Ball and Buck on Boston’s Newbury Street, Black Friday wasn’t such a big deal. But Small Business Saturday is.

“We’ve been pretty steady all day long,” said acting store manager Luke Baker. In fact, said Baker, since the shop recently moved a few doors down the posh Back Bay shopping street, this Saturday has been a boon for business.

“This is the most foot traffic we’ve had in the last month,” said Baker.

The shop — which is offering 30% off all products — is one of many small businesses across the nation that are expecting big sales this year during the holiday that first kicked off with American Express’ (AXP – Get Report) backing in 2010.

As many as 68 million shoppers are expected to hit the stores in total this Saturday, according to the National Retail Federation.

While total sales are expected to be far lower than either Black Friday or Cyber Monday, billions are expected to change hands by the end of the day, in stores and online.

By the early hours of Small Business Saturday, online sales alone clocked in at $400 million, found Adobe Analytics.

That’s a 24.3% growth from last year at the same time, according to Adobe, which predicts $3 billion in total online sales Saturday.

“As we kick off Small Business Saturday, online sales are trending very strong,” said Taylor Schreiner, director of Adobe Digital Insights, in a statement. “Indeed, the entire holiday season continues to see vigorous growth with Cyber Monday expected to be the largest US online shopping day in history.”

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