Charles Morgan promotes new entrepreneurship book, outlines Arkansas tech workforce challenge


In a wide-ranging television interview to promote his new book, “Now What? The Biography of a (Finally) Successful Startup,” First Orion Corp. Chairman and CEO Charles Morgan discussed the struggles getting his startup off the ground and the challenges facing Arkansas’ technology workforce.

He wrote the book to chronicle the lessons learned on his latest entrepreneurial endeavor. Morgan, the former company leader of Acxiom and a state business Hall of Fame inductee, said he’s spent nearly a decade working to get First Orion into its current position of success.

“I was so naive about the telemarketing industry. I thought I was pretty smart. I didn’t know much of nothing,” he said.

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