• 90% of shoppers polled said they left an e-commerce site that failed to load fast enough.
  • 57% of respondents said that, after leaving a slow site, they purchased products from a similar retailer, while 40% said they went to Amazon instead.
  • Almost one-fourth of online shoppers said they never returned to slow e-commerce sites.

When it comes to doing anything on the internet, speed and immediacy are king. While there is research that debunks the idea that the internet has shortened our attention spans, it remains imperative that online businesses have speedy websites. According to research released earlier this month, the shopper’s experience with your website is so important that it can be the difference between closing a sale and helping your competition.

For the third consecutive year, Retail Systems Research has released its Retailer Website Performance Evaluation. Sponsored by Yottaa, the report examined 80 retail sites, including Bed Bath & Beyond, Dick’s Sporting Goods and Ulta Beauty, to measure site speed and the overall shopper experience. Retailer websites were tested on desktop and mobile performance.

While previous years saw the report focusing solely on website performance, researchers said they recognized how difficult it was to compete online with the likes of Amazon and had no interest in “flogging retailers for their attempt to ‘run like hell’ in order to catch up.” As a result, this year’s report is the first time that it included a survey of more than 1,000 U.S. shoppers to find out how important website performance was to them.

Read more: https://www.businessnewsdaily.com/15160-slow-retail-websites-lose-customers.html

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