It’s one of the first questions business owners ask: How do I make people aware of my company? Today’s business environment requires you have an online presence. It’s important for business owners to consider the many online tools available to get the word out about their products and services....
Many businesses offer franchise opportunities to would-be entrepreneurs who want to own a business but don't necessarily want to start from scratch. With thousands of franchised companies operating in the U.S., there's likely one suited to your personal interests and skills. While some may think of popular fast food chains...
Sales are the lifeblood of any company: No matter how fantastic your product or service is, if customers or clients are not purchasing it, it might as well not exist. That's why crafting an effective sales pitch is so critical for business growth. Bob Circosta, the original host of the...
Employees want to feel like they're part of a team. A manager, much like a coach, should have their staff members' best interests in mind while encouraging improvement and training talent. But there's a distinction between being just a boss and being a leader – and it could make or...
After two straight years of decline, the IPO market is on pace to grow significantly this year. There were just 106 public offerings in 2016, which represented a 35.4 percent decrease from 2015. However, the first half of 2017 has been promising for the public markets: 77 companies have...
Art is a beautiful gift that plays more of a role in society than we realize. Without it, we wouldn't have books, movies, architecture, paintings and more. However, this doesn't make the business a simple one – just consider the "starving artist" cliché. Though artists might be intimidated by the...
All businesses eventually face the need to change directions – and sometimes that means a complete overhaul of their brand. Rebranding your business changes the conversations you have with your consumers by updating things like your name, logo, site design and voice. To help you make sure you represent your...
Erika Alessandrini was working out on her treadmill when a great idea came to her – a career-coaching app she could use to help her clients. Alessandrini looked at her smartphone, and she was surprised to find there wasn’t an app that met her needs. So, like all resourceful entrepreneurs,...
What’s the difference between culture and employee engagement? It’s a good question. Many people use the two terms interchangeably. In their minds, the term company culture is synonymous with free food, foosball tables, and other workplace perks deemed to improve the employee experience, increase satisfaction, and drive greater commitment...
AS ANYONE who flies regularly for work can attest, business travellers are not constantly being doted upon. Flights are not all booked by a travel manager, nor are never-ending drinks being poured by dutiful attendants. Indeed, corporate travel might be becoming a more independent affair. According to a recent survey, a growing...