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A good trade show display is a necessity to showcase what your business has to offer and also grab the attention of other show attendees – prospective customers and clients. Without an eye-catching display, you'll miss the many opportunities for networking at a trade show. "A trade show display is a highly visible...
Public speaking is a naturally anxiety inducing task for many people. It's no secret that presenting in front of a group of colleagues, potential clients and other professionals can be intimidating. However, public speaking doesn't have to be a frightening experience. On the contrary, it can be empowering. These tips...
Consumers today are all for aesthetically pleasing web design and social pages, and the primary way to achieve this is through exceptional photography. The photos you use for your business should be professional and of high quality while representing the essence of your brand. But what if you can't afford...
Female entrepreneurship is on the rise, with women making up 38 percent of business owners in the U.S. In fact, 1,072 women-owned firms are started each day and nearly 85 percent of women reported starting their business because they saw an opportunity. Those encouraging statistics will only continue to grow as more...
With everything small business owners have to think about, credit card processing fees may not be something that automatically comes to mind. The fees may not seem like a lot by themselves, but those small percentages processors take for every transaction can quickly add up. And when you combine...
Business owners who need expensive equipment to operate their business have a lot of factors to consider, including if they should buy the equipment they need or lease it. If your business needs new equipment or technology, but you can't afford it, leasing may be an option to consider. Leasing...
Every company wants loyal customers, but it's not always easy to retain them, especially when making necessary yet major changes to your brand. For instance, when you've decided that to make a profit you need to raise your prices, you probably know your buyers won't be pleased. You might...
What you post on social media could have serious repercussions on your professional life. It could cost you your current job or job opportunities in the future. According to a 2018 CareerBuilder survey, 70 percent of employers use social media to screen candidates during the hiring process, and about 43 percent of employers...
By the end of 2019, the number of email users is projected to grow to 2.9 billion people. In the United States alone, there will be 254.7 million email users by 2020. That's a lot of potential customers for your emails to target. However, many businesses don’t segment their email lists and as...
Much of the U.S. has banned or is planning to ban employers from seeking a candidate's pay history. Depending on the location, this applies to public and/or private employers, and is an effort to eradicate the gender wage gap. "Professionals should be paid based upon their skills, experience and the value...